ABOUT RUTA DEL JEFE:

Ruta del Jefe was created and first hosted in 2019 by professional adventure cyclist and advocate Sarah Swallow. The event was hosted at the Appleton-Whittell Research in Elgin, Arizona, in 2019, 2020, and 2022. After the 2022 event, Cuenca Los Ojos invited Sarah to host Ruta del Jefe on their preserve in Sonora, Mexico. Upon the invitation, Sarah asked Karla Robles and Daniel Diaz, Co-founders of Andarres.com, to co-organize the binational Ruta del Jefe event in Mexico in 2024. From the fall of 2022 through the fall of 2023, Sarah, Karla, and Daniel spent over thirty days on the preserve scouting and developing cycling routes, laying out the landscape for the event, and providing feedback to Cuenca Los Ojos for road and facility improvements. Along with their conservation work, Cuenca Los Ojos is making significant investments to increase its outreach and diversify its revenue through eco-tourism and environmental recreation.

THE OUTDOORIST OATH WORKSHOP

The Oath workshop* is a ZERO-BS experience that teaches a model to approach allyship for the planet, inclusion, and adventure. During the workshop, you’ll reflect and learn tools to create a unique plan to take action for Planet, Inclusion, and Adventure. They’re not there to give you answers. Instead, the Oath provides a way of being and doing. It is designed as a way for any outdoorist to think about the intersections of planet, inclusion, and adventure through their outdoor experiences and identify how they can uniquely show up for all three in relationship. After the workshop, participants have the opportunity to take the Outdoorist Oath.